Unable to build cars that could meet emissions standards in the United States honestly, engineers were left with no choice but to cheat. He describes VW’s rise from “the people’s car” during the Nazi era to one of Germany’s most prestigious and important global brands, touted for being “green.” He paints vivid portraits of Volkswagen chairman Ferdinand Piëch and chief executive Martin Winterkorn, arguing that the corporate culture they fostered drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods. In Faster, Higher, Farther, Jack Ewing rips the lid off the conspiracy. By early 2017, VW had settled with American regulators and car owners for $20 billion, with additional lawsuits still looming. A few months later, the EPA disclosed that Volkswagen had installed software in 11 million cars that deceived emissions-testing mechanisms. In mid-2015, Volkswagen proudly reached its goal of surpassing Toyota as the world’s largest automaker. With unprecedented access to key players and a ringside seat during the course of the legal proceedings, Faster, Higher, Farther reveals how the succeed-at-all-costs culture prevalent in modern boardrooms led to one of corporate history’s farthest-reaching cases of fraud-with potentially devastating consequences.Īs the future of one of the world’s biggest companies remains uncertain, this is the extraordinary story of Volkswagen’s downfall.A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal. He describes VW’s rise from “the people’s car” during the Nazi era to one of Germany’s most prestigious and important global brands, touted for being “green.” He paints vivid portraits of Volkswagen chairman Ferdinand Piëch and chief executive Martin Winterkorn, arguing that their unremitting ambition drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods. In Faster, Higher, Farther, Jack Ewing rips the lid off the scandal. Consumers were outraged, investors panicked, the company embarrassed and facing bankruptcy.Īs lawsuits and criminal investigations piled up, by August 2016 VW had settled with American regulators and car-owners for $15 billion, with additional fines and claims still looming.

Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Updated with a New Afterword by the Author. Faster, Higher, Farther E-Kitap AçıklamasıĪ shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.

Faster higher farther